What is a subreddit on Reddit ... and Why Should You Care? (2024)

I have a passion for translating the odd world of reddit. Now it’s time to answer the frequently asked question, “What is a subreddit on reddit?

If you haven’t, you should read my post on15 reddit Beginner Tips as it will serveas a solid primer for anyone unfamiliar with reddit’s fundamentals.

Today, we’re going to uncover the mystery of subreddits; a powerful network of niche communities that collectively define reddit.

In essence, a subreddit is like a niche forum.

There are:

  • specific rules
  • moderators
  • voting systems for links, self posts, and comments that depend on the theme

Each subreddit has a focus and for the most part, effectively maintains that focus.

For example, the subreddit /r/buildapc (for questions, feedback, and help regarding building a PC) would delete a post or link about a computer part deal, which belongs in /r/buildapcsales. See how that might be confusing to a new redditor? These are different subreddits, each with their own rules, moderators, and content theme.

Now there are thousands of these niche forums. Anyone can create a subreddit (free) and make it public or private.

Subreddits that post or recieve at least 5 comments per day are considered ‘active’ while those that do not are omitted from reddit’s community count.

Currently, there are 7,157 subreddits.

I was explaining reddit to a friend the other day and when I suggested they think of subreddits as individual websites, they seemed to have a better grasp.

Although subreddits all live on the reddit domain, they are entirely customizable and have varying types of community members.

These are the header images for just a few different subreddits.

Once you find a few that you like, your reddit experience becomes completely different from just browsing the default front page.

What is the Anatomy of a subreddit?

Let’s revisit the elements in a little more depth:

Each has unique rules for content and link submissions

The subreddit/r/explainlikeimfive has two tiers of rules:

You’ll notice the 1.5 million+ readers and 2,077 online; these are stats that all subreddits show. This translates to 1.5+ million people with a reddit account have subscribed to this forum and 2,077 people with a reddit account, that are subscribed, are currently online.

The term “readers” can be altered to fit the theme of the subreddit as well.

If we click on “the rules” link we’re directed to a Wiki on the subreddit that details proper etiquette specifically for their community.

This happens to be one of the default subreddits.

A default subreddit is part of a set of the most popular ones that collectively make up the front page for people without a reddit account. For people with a reddit account this is true as well until they customize their front page.

Each has their own moderators

Not only does /r/gadgets have a concrete set of moderation rules, but their moderators actively listen and act upon community requests.

You can send mail to moderators pertaining to the quality and development of the subreddit, as well as reporting unwanted submissions.

The moderators are volunteers, they are not paid, and the more popular the forum, the more moderators there are (generally). I’ve noticed in many large and growing subreddits the moderators delegate tasks such as sifting through spam reports, flagging posts, and commenting where necessary. It’s pretty much a council of online community management and support.

Each has a specific theme for submissions

We’ve covered how subreddits have their own rules for content and how moderators regulate the community.

But what about community members who want to actively participate? Or in our case, businesses that want to actively participate?

I’ll get into the business side of things in a second, but let’s quickly look at why content

In any subreddit we can sort by “Top” scoring links from “All Time” to see what type of content performed the best.

In the subreddit/r/LifeProTips here’s what the top few submissions look like:

At the top in a red box I highlighted the “sponsored link” mark. This is reddit’s advertising model and this is how businesses may consider tapping into subreddits.

We can strategically target relevant subreddits and have our content, which appears the same as every other submission, appear at the very top of the page.

The trick is to create something aligned with top post submissions, the subreddit theme, the rules, and your communication or business goal. If we strive to meet these criteria and provide something valuable to the community, the chances of our sponsored link being well received increases.

LifeProTips is a broad place that many businesses could consider optimizing a sponsored link for.

There are 17 categories on LifeProTips, making it fairly easy to create content for.

How can subreddits help my business?

Pick a category that closely aligns with your business and think of something valuable and insightful that your business specializes in. Maybe it’s a really smart interviewing tip from someone in your HR department with a link to a company blog post that offers a detailed interviewing guide. Or perhaps if you are an influencer app it is an interview with some of the top Instagram influencers. Turn the sponsored link into a discussion by engaging redditors who comment and offering even more insight/advice. Now the sponsored link is more than a gateway to traffic and possible conversions; it’s become a valuable authority for career advice and agreat branding opportunity.

Normally, the more “niche” a subreddit becomes, the less popular it is.

However, popularity on reddit generally dilutes the content quality of that subreddit.

When subreddits are in the 1,000 – 50,000 subscriber area, they are easier to moderate, have more in-depth content, and a generally higher content quality.

Let’s look at some examples of real companies and organizations from “difficult” industries. I want to dispel the popular idea that reddit is only viable for companies that align with the 18-28yr old, liberal, gaming, male demographic. Again, as subreddits become more niche, they also become uniquely defined by diverse demographics; specifically, the theme of that subreddit.

For example, /r/MechanicAdvice:

For a mustang part company like CJ Pony Parts, this is just one of the many possible subreddits they may consider for running a sponsored headline in. A general but insightful pro tip for proper car maintenance could be a welcomed theme to run in this forum. There are, in fact, many other viable options, such as:

  • /r/cars/ with 100,000 gear-heads
  • /r/carporn/ with 70,000 gear-heads (safe for work)
  • /r/Autos/ with 50,000 gear-heads
  • /r/Cartalk/ with 15,000 gear-heads
  • /r/Mustang/ with 7,000 gear-heads
  • /r/classiccars/ with 7,000 gear-heads
  • /r/Ford/ with 3,000 gear-heads
  • /r/foxmustang/ with 500 gear-heads
  • /r/NewedgeMustang/ with 75 gear-heads

Topics range from general car appreciation to specifically mustangs, and even the tight-nit Newedge Mustangs.

As a business in the mustang industry, their employees would have an even better idea of the type of content fellow pony enthusiasts would enjoy.

Let’s pick something a little more…dry. Like legal stuff!

For any law firm, reddit actually homes quite a large amount of relevant subreddits with very active community members.

For example:

Even /r/politics (one of the default subreddits with over 3 million subscribers) is a viable option for a sponsored headline, depending on the relevance.

There are niche categories like /r/ladymras, /r/mensrights, /r/cyberlaws, and/r/lawyers (which happens to be a private subreddit for licensed attorneys).

It can be overwhelming to select the “right” or “most appropriate” subreddit. For instance, Cyber Laws seems to be ideal:

But after a minute looking going through their rules and submissions, we’ll notice this is purely news. An expert roundup post from a reputable source like Bloomber BNA with a law firm listed might be in the gray area, which already loses the impact of having a direct site or brand link.

A more suitable one would be /r/lawfirm or /r/legaladvice.

In these subreddits, a law firm could submit a sponsored headline similar to our previous examples, where a concise tip directs to a lengthier blog post. Most law firms are not active in the social space. However, Olshan Law is one of the well known firms with multiple blogs (a rarity), a news, and resources section. They can easily cater to the audiences of /r/lawfirm or /r/legaladvice in a manner aligned with those respective subreddits.

If you want another perspective on what are subreddits, check out this educational video on the same topic:

What is a subreddit on Reddit ... and Why Should You Care? (9)

Next steps

Start participating naturally in subreddits that are relevant to your business.

This helps us get used to the scene and style of different subreddits and allows us to craft better sponsored headlines. One of the primary goals should be to establish ourselves as an authority, a resource. This not only extends our branding ability, but acts as a potential customer referral path.

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What is a subreddit on Reddit ... and Why Should You Care? (2024)

FAQs

What is a subreddit on Reddit ... and Why Should You Care? ›

Subreddit definition: Subreddit refers to a niche community on the Reddit platform. Subreddits can be characterized as: Niche communities.

What is the purpose of a subreddit? ›

Subreddits are subsidiary threads or categories within the Reddit website. They allow users to focus on a specific interest or topic in posting content that gets voted up or down by relevance and user preference.

What's the difference between Reddit and subreddit? ›

Reddit is a large community made up of thousands of smaller communities. These smaller, sub-communities within Reddit are also known as "subreddits" and are created and moderated by redditors like you.

What is Reddit mostly used for? ›

Reddit is a social news website and forum where content is socially curated and promoted by site members through voting. The site name is a play on the words "I read it."

What are the controversial subreddits? ›

The largest of the banned subreddits, r/FatPeopleHate, had an estimated 151,000 subscribers at the time of its banning. r/FatPeopleHate hosted photos of overweight people for the purpose of mockery. The other four subreddits were r/hamplanethatred, r/neofag, r/transfags, and r/shitniggerssay.

What causes a subreddit to be banned? ›

Reddit: subreddit removal reasons H1 2023

In the first half of 2023, the most common reason for subreddit removal was spam, with 199,525 subreddits being removed and banned for this reason. Additionally, over 195 thousand communities were taken down by Reddit admins due to a lack of active moderation.

Can you ignore a subreddit? ›

On the r/all page, enter the name of the subreddit you want to block in the 'filter subreddit' search box. 2. Click the + icon and the subreddit will disappear from your feed.

What is the most famous subreddit? ›

The most popular Reddit is definitely r/AskReddit, with over 22.5 million subscribers. The most popular subreddits include r/funny, r/pics, r/gaming, r/movies, r/aww, and r/news. The most well known subreddit is r/AskReddit, followed by r/funny, r/pics, and r/worldnews.

What is an example of a subreddit? ›

Each subreddit has a focus and for the most part, effectively maintains that focus. For example, the subreddit /r/buildapc (for questions, feedback, and help regarding building a PC) would delete a post or link about a computer part deal, which belongs in /r/buildapcsales.

Does Reddit have inappropriate content? ›

Additionally, subreddits that show up on r/all or in a user's regular feed may allow NSFW content. This won't necessarily be pornographic in nature but could contain content inappropriate for teens. Users can turn off the ability to see these posts in settings.

Why do people use Reddit so much? ›

There's a reason why Reddit is so popular with the nerdy slice of the world's population. It's an incredible source of information on pretty much every field of human knowledge. You can browse through the many Subreddits in philosophy, languages, coding, molecular gastronomy or whatever makes your mind hungry.

Who uses Reddit the most? ›

In the US, Reddit is most commonly used by 18 to 29-year-olds. Almost half (44%) of this section of the population uses Reddit.

What is forbidden on Reddit? ›

Everyone has a right to use Reddit free of harassment, bullying, and threats of violence. Communities and users that incite violence or that promote hate based on identity or vulnerability will be banned.

Which is more toxic Reddit or Twitter? ›

The results indicate that Parler had lower toxicity levels than both Twitter and Reddit in discussions related to COVID-19. In contrast, Reddit showed the highest levels of toxicity, largely due to various anti-vaccine forums that spread misinformation about COVID-19 vaccines.

Is Reddit safe to use? ›

Reddit is safe to use, but only if you are cautious about your privacy and security. The platform does its best to protect your personal information and reduce risks of facing potentially unpleasant content, but there are still many dangers you may not be ready to face.

Do you get paid for Subreddit? ›

One of the most common ways to make money from subreddits is through advertising. Many subreddits allow users to place ads in the sidebar or at the top of the page. The ads are usually text-based and clickable, so when someone clicks on them, you get paid.

What is the main purpose of Reddit? ›

Reddit is an online social media forum where users share news stories and other content. Reddit was launched in 2005 by American entrepreneurs Steve Huffman and Alexis Ohanian; it became a publicly held company in 2024. The company's headquarters are in San Francisco.

What happens when you join a subreddit? ›

Membership and Participation: Users can join subreddits of their interest, contribute to discussions, post content, and vote on posts and comments. Participation in a subreddit can be as active or passive as the user prefers.

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