COMPANY PROFILE -Sportsman's Warehouse
Business Sector :Outdoor Sporting goods retailer
Operating Geography :United States, North America, Global
About Sportsman's Warehouse :
An American outdoor sporting goods retailer, Sportsman's Warehouse is headquartered in Midvale, Utah. Founded in 1986, it sells gear, footwear and apparel which deals with sportsmen and sportswomen who are interested in hunting, fishing, camping, shooting, reloading and other recreational outdoor activities. The company’s trademark is “America’s Premier Outfitter”. It provides Loyalty Rewards Program in which one point is earned in every dollar spent in stores or online shopping. These valuable points will fetch the customers special discount offers and gift cards for their future deals. In 2022 Sportsman's Warehouse announced the opening of two new stores in Stansbury Park, Utah and Saratoga Springs to meet the increasing demand for outdoor accessories and gear. As of early 2023, Sportsman’s Warehouse employed over 7,700 people. Sportsman’s Warehouse has also been honored with the Retailer Innovation Award in the Supply Chain category. The mission statement of Sportsman's Warehouse is “To provide outstanding gear and exceptional service to inspire outdoor memories. We offer a one- stop shopping experience that equips our customers with the right hunting, shooting, fishing and camping gear to maximize their enjoyment of the outdoors.” The Unique Selling Point or USP of Sportsman's Warehouse is that it expands and operates in 29 states and 131 stores across the United States catering to the rightful needs of all the sportsperson especially in the outdoor sports activities.
Sportsman's Warehouse Revenue :
US$ 1,506.1 million - FY ending 29th January 2022 (y-o-y growth 3.7%)
US$ 1,451.8 million - FY ending 30th January 2021
Competitive Analysis of Sportsman's Warehouse
SWOT
PESTLE
The SWOT analysis for Sportsman's Warehouse is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
| 1.Well differentiated shopping experience providing a competitive edge 2.Strong breadth and mix of product assortment 3.Focusing on providing outstanding gear and exceptional service 4.Diverse mix of locally relevant merchandise serving the needs of outdoor enthusiasts at great value | 1.High dependency on Hunting and Shooting department for revenue over the years. |
| Opportunities | Threats |
| 1.Leveraging over integrated and strong omnichannel growth strategy. 2.New growth opportunities by diving into new markets across US. 3.Forming strategic acquisitions to intensify expansion. 4.Huge growth potential in Loyalty and credit card program. | 1. New regulation relating to sale of firearms and ammunition can affect company’s business. 2. Threat to operating results from Seasonal fluctuations. 3. Supply chain disruptions can impact company’s net sales and profitability. 4. Increasing threats from cyber risks including unlawful disclosure of customer information. 5. Increase in freight rates can harm company’s operations and financial condition. |
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SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Sportsman's Warehouse
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Leveraging over integrated and strong omnichannel growth strategy: The company is working towards leveraging its omni-channel presence and increasing same store sales through a number of initiatives. This includes improving the user experience on their website through continuous category optimization and personalization and product recommendations for online shopping, expanding product assortment, refining in store capabilities, expanding apparel, footwear, and camping offerings and private label program. Also expanding the online content and expertise through live Q&A and customer reviews and providing exclusive online content, including news, buyer’s guide. All of these will open new growth opportunities for the company and would provide additional shopping convenience for the customers.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
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Major Competitors :
- Genesco
- Moosejaw Mountaineering
- Cabela’s
- BASS Pro Shops
- L. L. Bean
- West Marine
- Shimano
- Academy Sports etc
Major Brands :
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SWOT & PESTLE (combined)
Complete Report
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Check Out Analysis of Other Relevant Companies
References used in Sportsman's Warehouse SWOT & PESTLE Analysis Report
1. Annual Report - https://investors.sportsmans.com/static-files/e340a4c1-85ab-4271-ae62-be1f9f5e5f84
2. Biden cracks down on 'ghost guns' with new rule to tackle gun violence - https://www.reuters.com/world/us/biden-cracks-down-ghost-guns-with-new-rule-tackle-gun-violence-2022-04-11/
3. Rising Wages Are Good News for Workers but Keep Pressure on the Fed - https://www.nytimes.com/2022/04/01/business/economy/jobs-fed-wages.html
4. Fed raises rates by half a percentage point — the biggest hike in two decades — to fight inflation - https://www.cnbc.com/2022/05/04/fed-raises-rates-by-half-a-percentage-point-the-biggest-hike-in-two-decades-to-fight-inflation.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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