It all started with one incredible woman who had the courage to find her joy & create herown sunshine. A true original with the confidence to stand out in a crowd and the humility to pull it off.
Lilly in her first Palm Beach shop circa 1964
Lilly's story began in the 1950s when her desire for love and adventure prompteda move to Palm Beach, Florida.
She immediately embraced a bohemian, barefoot lifestyle filled with lots of friendsand endless parties. Sounds fabulous, right? It turns out life wasn't always as sunny as it seemed, so shesought help and the doctor's orders were quite surprising. Lilly was told she needed a renewed sense ofpurpose. That's when our spirited founder took a fortuitous leap and literally turned lemons into lemonadeby starting a juice stand to occupy her time.
Lilly and her daughters in their shifts, Palm Beach, 1960s
Soon the stand was thriving but she stained her clothes (occupational hazard)which led to a "uniform." The young entrepreneur worked with a dressmaker to create acolorful (hide the citrus splashes) easy dress, and the first Lilly shift was born. The more fun shehad mixing vibrant prints with these dresses, the more they were coveted by the famed and fabulousaround Palm Beach.
Lilly shifts are worn and loved by generations, Palm Beach, Spring 2024
Lilly and her daughters in their shifts, Palm Beach, 1960s
Soon the stand was thriving but she stained her clothes (occupational hazard)which led to a "uniform." The young entrepreneur worked with a dressmaker to create a colorful (hidethe citrus splashes) easy dress, and the first Lilly shift was born. The more fun she had mixingvibrant prints with these dresses, the more they were coveted by the famed and fabulous around PalmBeach.
Lilly shifts are worn and loved by generations, Palm Beach, Spring 2024
Lilly emerges from a plane with dress fabric, Key West 1963
When Lilly's former school chum, Jackie Kennedy, came to town, she also donned thePalm Beach uniform: casual, comfortable, chic and pulled together. Jackie was regarded as one of the moststylish women in the world and when she appeared in a Lilly on the cover of Life Magazine in 1962, Lillyherself mused..."it just took off like ZINGO."
Jackie Kennedy in a Lilly while on vacation in Italy, 1963
Benno Graziani, Photo12
The citrus business was swapped for a clothing business. This marked thebeginning of American Resort Wear, turning our favorite trailblazer into a fashion icon and hertrademark Shift Dress into a wardrobe classic. Word spread to sunny destinationsworldwide...thus was born an iconic style and look, and the legacy of one of the most incrediblyfun, female-led, entrepreneurial brands in history.
The Lilly Shift, Spring 2024
Jackie Kennedy in a Lilly while on vacation in Italy, 1963
Benno Graziani, Photo12
The citrus business was swapped for a clothing business. This marked thebeginning of American Resort Wear, turning our favorite trailblazer into a fashion icon and hertrademark Shift Dress into a wardrobe classic. Word spread to sunny destinations worldwide...thuswas born an iconic style and look, and the legacy of one of the most incredibly fun, female-led,entrepreneurial brands in history.
The Lilly Shift, Spring 2024
65 Years later and the ZEST is yet to come as we carry on thetimeless tradition of making women feel as good as they look. Today's Lilly woman isn't sitting on thesideline waiting for fate to determine her future. She never stops squeezing the juice out of life justbecause it gets a little messy. She creates her own sunshine.
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